Why Your First Online Business Should Be Google Adsense

By Andrew Shim

Since its launch in 2003, the Google Adsense program has revolutionized web publishing, translating visitors' clicks into money, turning blogs and websites into money making machines for millions of website owners.

The Adsense program is a big revenue generator for Google, too. The company earned some $2.7 billion in Adsense revenues last year. If you're thinking of making money online here are some reasons why your first online business should be Google Adsense :

Google Adsense is FREE and EASY

You first need to apply to join the Adsense program via an online form. Once you've been accepted into the program, you will be given a snippet of code containing your unique ID to paste into your website to enable the ads to appear. It's that simple to start making money with Adsense.

With Google Adsense Everybody can make money

With Google Adsense, it doesn't matter if your website is big or small. The amount of money you make is generally proportional to the traffic that your website attracts. No site is too small to make money. Even if you could make an extra ten dollars a day (which is really very achievable) by just pasting a snippet of code into your web pages, I'd call that a great way to make money!

No worries about finding advertisers

Finding the right advertisers and the right place to advertise can be a tricky business for both publishers and advertisers.Google, by their sheer size is a magnet that attracts advertisers and publishers for all sorts of products and services. They become the broker between publishers and advertisers. All you need to do is concentrate on your website.

Great for beginners

The majority of newbies who try to make money on the Internet call it quits within twelve months, not because they want to, but because they get lost in the jungle of online money-making. This leads to frustration and disappointment and eventually, defeat. Google Adsense cuts a clear and simple path for everyone to follow – join the program, paste the code, improve your website content and get paid when people click on the ads.

Google is great

Google is on the cutting edge of search engine and pay-per-click technology. Even as Adsense became the spectacular success that it is today, Google never stopped developing and refining ways to help regular people with regular websites monetize their traffic. They have some of the best brains working for them.

Making money while you sleep

I can honestly say that I make money while I sleep. Round the clock, every click earns me anywhere from 5 cents to a couple of dollars. Since joining the Adsense program, my day starts off bright and cheery with a visit to my reports page that tells me how much I earned while sleeping!

Earnings grow with your website.

While Adsense does generate more income on certain types of websies than other less popular niche sites, the general consensus is that as long as you continue to build on your website's popularity and add good, useful content, your Adsense income WILL continue to grow. More traffic logically equals more clicks and more money.

Small change for some, BIG money for others

Perhaps the ones who are reaping the greatest benefit from the Adsense program are the publishers from the developing world. While a US100 dollar check may not mean very much to a webmaster in New York, it can mean a couple months salary to someone in Africa. Stories abound in Adsense-related websites and forums of how this program has changed the lives of thousands of people. Many have been able to make a comfortable living solely on the income derived from the Adsense program.

Earning money with Google Adsense gives new website owners hope and a clear sense of direction. Even if you earn 50 cents a day at first, it opens your eyes to the possibilities that Google Adsense presents. It's a straightforward way to make money compared to the often complex path of affiliate marketing. There's every reason to believe that Google Adsense can only get bigger and better, so it makes perfect sense that every newcomer to online money making should give the Adsense program a try.

About The Author:

This is an original article by Andrew Shim, editor for PositiveMoneyIdeas.com, a website offering Free Money Making Ideas and resources for those interested in starting their own freelance, online or home based business.

Focus on: Google MSN & Yahoo for Site Rankings!

Copyright 2006 Bill Naugle

To maximize your website traffic through the search engines you need to focus on the Big 3 !

What or who are the Big3? They are Google. MSN and Yahoo search. This article will take you through these three search engines and what you can expect from them in terms of achieving results both in a short term, as well as a long term basis.

As a search engine, Google still continues to dominate, with Yahoo and MSN the next two choices for people utilizing the search market. While in general Google is a clear leader as first preference for internet users when trying to find something of interest on the internet, this is not necessarily in all categories. In some categories you will find the website traffic coming from MSN and Yahoo search is considerably more than Google.

So it is important when optimizing your website to target not just Google but all of the Big3 (Google, MSN, and Yahoo).

Some of our websites have achieved top 10 rankings and first place positions for main keywords in MSN whereas Google can take up to 3 times as long by comparison.

While the Googlebot will pick up a new website quickly, usually only a business name will achieve high ranking quickly, not your main keywords. Often new websites listed in Google's search results will not achieve high rankings for many months, and for very competitive key words six months plus. In saying that Google loves unique content; so for websites that are not in such a competitive market and providing something new and different, top 10 rankings can be achieved within a month or two.

Due to the amount of time it takes to achieve these ranking it is important that your website is always monitored and keywords are tracked on a regular basis to ensure you are keeping ahead of your competitors. Continual optimization of your website may be necessary to ensure that not only do you achieve top rankings in the first place, but that you maintain them. Note: Using a professional search engine marketing company like Quantum Web Solutions will benefit you considerably towards achieving these rankings. We also know various techniques that help drive traffic to your website much sooner.

The BIG 3.

Google Search : For those that monitor their website statistics (which is highly recommended if you want to ensure your website is doing well) you will notice that the Google spider can visit your website within as soon as a day of your website being launched for the first time. However, unless your website provides something new or unique, at this current time* it is highly unlikely you will achieve high rankings for anything other than your business name in a short period of time.

It is also possible there may be keywords that attain higher rankings, but if they are competitive keywords in a competitive market then this will be very unlikely. If you are offering a service or product that is new and/or unique, then you will certainly have more opportunity to achieve these high rankings as Google loves new content.

For very competitive markets you can look at up to six months plus to see your keywords bringing in the desired search engine traffic you are looking for. In these instances if you need to bring in traffic quickly, we suggest setting up a pay-per-click campaign. There are also other sources that can help bring in traffic to your site
sooner than this, which we are able to provide as part of our services.

For new and/or unique website offerings, Google will give high rankings faster for a couple of reasons:

1. It is the opportunity to provide something new to the WWW.

2. There is less competition so there are not as many search results to compete against; therefore if your website is properly optimized achieving high rankings will be much easier and faster.

MSN Search : MSN is generally much faster in not only picking up a new website and listing it, but also if your website is properly optimized it is possible to achieve high rankings in the MSN search results in less than a month, even in markets that are relatively competitive. This is by no means guaranteed, but I have seen this happen on many occasions.

So while generally MSN search will not always bring you the same volume of traffic that Google search will; it does have the advantage over Google that in the short term it will drive more visitors to your website.

Yahoo Search : While Yahoo Search can bring a steady flow of traffic into your website; the challenge lies in being listed in the first place with them. I have seen websites picked up by the yahoo spider and listed within a month, but these are rare occasions. Normally it can take at least three months if not more for Yahoo to visit your website in the first place, no matter what techniques are used. Once Yahoo search picks a website up however, it does not take very long for a website to achieve good rankings and to start driving traffic to a website.

There are many different search engines out there, but many of them feed their results directly from one of the Big3. By focusing most of your search engine marketing efforts around these three, you are highly likely to see website traffic coming in from other search engines.

For anyone that is new to search engine marketing, the process of achieving high listings for your business may seem daunting. However with the right approach and focus it won't be long before you see string results coming not just from the Big3 search engines, but many other sources on the web.

- As the Search Engine market is constantly evolving, so too are the way search engines list websites in their results.

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About The Author:

Bill Naugle has been writing articles, press releases and ebooks to help Webmasters achieve success in search engine rankings. He has written on many subjects. He started writing on the internet in 2001.
http://www.websiterankingtop.com/

The Spiderweb Marketing System

Marketing Your Business On The Internet

Copyright 2006 David Malan

How can a business that is already successful in reaching their local market extend their marketing reach online? The good news is that the traditional offline marketing that has always worked so well will still work at least as effectively to promote your online presence. The other side of the coin is that to promote your business online, the old traditions need some updating to keep up with online marketing best practices.

Any business should already have a marketing plan and objectives from their offline initiatives, so let's jump straight into the technology aspects of online marketing. I generally look at the following things first, because they can be done at very low or no initial cost, and also because subsequent specialist marketing won't be as successful without these things in place. Of course there is a huge amount more to online marketing, the extent of which could easily be justified as a full-time university course. This is the pre-school notes, to help get your site to a starting point on a low budget if you can't quite afford to be calling in the big guns to market your site for you professionally just yet.

1. Site optimization

This is always the place to start, because the effectiveness of everything which follows is often dependent on this being done up front. When I say this, I include great content and intuitive navigation as the basis for everything. Only once your site has been optimized for intelligent visitors should you tweak it for search engines, but never at the expense of the former.

Search engines look at things like keyword density and how specifically a page matches a specific search term. Of course this is extremely over simplistic, but nevertheless a worthwhile starting point. By identifying 10-20 key terms you would like search engines to pick up on, and creating specialised pages with relevant information which utilises those terms in the right way, you will start getting much better results once your site has been indexed.

You will find that it is best to use specialised keyword phrases, for example "precision-engineered bolts" is likely to get better placement than a generic term like "engineering parts". You should also work to create a single page for every key phrase you want picked up on, and include the key phrase in the title, meta tags and use all the words in the body of the page at a high density relative to other words. You should also preferably include the key phrase in the page title, as well as the URL of the page, for example, "http://www.mysite.com/precision_engineered_bolts/". Each page should use a different title, specifically based on the key phrase utilised in that page's content.

Your site should really be developed using XHTML and CSS these days, table-based design has numerous technical problems associated with it, and it results in a lower keyword density than the current standards.

Ideally you should use a content management system which incorporates and facilitates all of the above quickly and effortlessly, such as that provided standard with RealmSurfer sites. This will allow you to manage your own content optimization, with a bit of trial-and-error.

2. Linking and indexing

The next step is to get search engines to start to notice and index your site. Google, for example, won't even look at your site until it has been linked to by at least one other indexed site. Paid inclusion (paying the search engines to index your site on a priority schedule) can be appropriate at this phase if you need to urgently accelerate this process, however it is not always necessary.

Especially useful at this stage can be participating in forums serving your primary target market. This has the dual benefit of creating awareness of your business within communities you would like to reach, and at the same time can help create incoming links to your site, something that search engines pay particular attention to. Ensure that your site details are included as a link in the footer of your posts.
Never use a forum to spam members or submit unsolicited advertising posts -- that just has the opposite effect of destroying your business' credibility. Some forums have a separate advertising section in which it may be appropriate to professionally post information about your services and products. Always make sure that your presence represents a valuable contribution to the community. Stay on topic and be professional, helpful and constructive.

Search engines take many factors into consideration when ranking a site. New sites, for example, don't initially fare well, however you will find they will allocate some credibility weighting to you the longer your site is up and running. The biggest factor though, external to the site itself, is the number of inbound (preferably non-reciprocal) links from other sites, and the context and wording of the referring link, as well as the ranking of the referring page, and referring site. The popularity of those sites plays a big role, as well as how high up in the site's own hierarchy the link is. By way of example, a link from www.news.com.au counts for much more than a link from a very deeply embedded page like www.somesitesomewhere.com/subdirectory/theattic/someoldforgottenpage .

3. Implement online marketing partnerships with high-profile online businesses

This is where you can really benefit if implemented successfully. When I was previously running the e-commerce business unit for a large company, rather than pay high-traffic websites to advertise on their sites, which can be very much untargeted, we offered them a percentage of sales. In other words, we provided them with the banners to promote the service, and implemented simple tracking of where our visitors were coming from, and then paid a percentage of the total revenue to the referrer. This resulted in very low marketing costs to us, and the referring sites started placing more and more emphasis on their side to ensure that we got top placement whenever they were low on paid inventory.

Another effective medium-term strategy is to provide content of value to sites which serve your target market. They benefit from your topical content, you benefit from the exposure and links.

4. Dabble in paid keyword advertising

Only at this point should you actually be starting to pay for online advertising. These forms of advertising, however, allow you to specifically target certain people, which means you get a much better return on investment than simply advertising to everyone. This can take some trial and error to find what works best, but the amount you pay should be less than the amount of business you generate, and should normally include full measurement and reports on a reasonably regular basis, preferably online.

For this purpose, I often suggest starting with Google. They are by far the most popular search engine globally, they have a very good reputation, provide reporting online, and are probably the most likely to produce results initially. Yahoo and MSN also have excellent paid link systems, and they keep getting better all the time. The latest offerings from all three are now also starting to allow targeting to specific demographics, a trend that is likely to become the preferred way to target online audiences once the capabilities for this type of targeting matures.

5. Involve an internet marketing specialist

At this point, you should be starting to see some results, and be in a good position to ask some intelligent questions. Preferably deal only with a business that has a good reputation (ask for client contact details so you can find out how effective they are), and has preferably has been around for at least a few years. They should also provide very detailed reports (ask for examples of these up front), and be able to explain in detail how they go about promoting your site, on which sites they do so, the number of views and clickthroughs per site per day, and how effective each promotion was relative to the next. They should also meet with you at least once a month to review successes and failures and involve you in the decision-making process of where next to promote your business. At least monthly, you should be in a position to evaluate your cost per sale for various promotions, and to change your focus accordingly.

Especially be wary of businesses who claim unrealistically quick results, or base their business mainly only on search engine submission, or use deceptive practices to try and "trick" search engines into ranking you higher. These usually at best produce no value, and can in some cases lead to your site being removed or ranked very low by search engines.

About The Author:

David Malan is an internet and e-commerce expert with over ten years experience in designing and developing enterprise-grade online solutions for business. He owns and runs RealmSurfer Consulting, based in Perth, Western Australia.